Plain and simple, attraction marketing is the ability to attract prospects to you by offering something of value in return. The value you offer could be any number of things, including the content you produce, knowledge you give out, a free service you offer, a free product, or most importantly, YOU.
Attraction marketing is a digression from the old, outdated ways of marketing because they simply aren't as effective as they used to be. By utilizing this marketing method, you no longer have to be the one to seek out prospects and make the initial contact. No more cold-calling, buying leads, wandering around shopping malls, or passing out flyers.
In fact, if you do it right, you'll only ever have to talk to super-qualified, interested prospects who've taken their time to come and find you. So, not only is it the most effective MLM business model, it's also the laziest!
Attraction Marketing: Providing Value
Once you embrace attraction marketing, it should be clearly evident in all aspects of your marketing. Whether you're on the phone, writing blog posts, submitting articles, chatting on Facebook, or sending emails to your list, your main focus is to provide value.
Many people wrongly ignore attraction marketing because they want to be selling, selling, selling! They don't have the patience to wait for people to contact them. However, these types of marketers rarely have success, because they spend their days spamming people with links straight to their MLM's capture page.
Also, these marketers are always on the lookout for a "holy grail" product that will solve their problems for them. They don't realize that they need to spend their time providing value and building up their own image.
Attraction Marketing: Brand Yourself
One of the biggest mistakes that network marketers do is to brand their company. Essentially, they try to list out every benefit of joining their company as possible, and make it seem like their company is the best. Here's the problem:
How many distributors does your company have? 10,000? 100,000? If you're branding the company, then you don't stand out in any way from the thousands of other reps in the company. Potential prospects will always be able to find someone with more experience and more to offer than you do.
But, YOU are completely unique. By attracting prospects to you, they'll want to work with YOU, and won't really care what company you're in.
The best way to do this is to focus less on what your company offers, and more on what you have to offer. If you give out free consultations to people who join, mention it. Same thing if you give out some kind of service, free product, or do weekly trainings.
In conclusion, attraction marketing means working smarter, not harder. It means spending less time searching for prospects and selling your company, and more time focusing on giving out value and positioning yourself as an expert in the industry. Marketers will come to work with you because they can sense your value, and they believe that you will help them make money.
However, setting up a business for attraction marketing can be difficult. You need websites, capture pages, a free offer to give away, and even emails to send out to your prospects. Really, the only feasible way to set this all up (unless you're an HTML genius) is to use an attraction marketing system that provides it all for you.
To see the world's largest and most successful attraction marketing system, and how you can generate endless leads for any home business through Attraction Marketing, visit the resource box below!
Erin wrote this Attraction Marketing article to show network marketers how to take their businesses to the next level. To see how Erin has taught hundreds of other marketers to generate 10-15 times more leads for their business than the average network marketer on the internet, check out Erin Smith's MLM Secrets now! Article Source: http://EzineArticles.com/?expert=Erin_P_Smith |
No comments:
Post a Comment